Marketing Your Property

What We Do:

In a connected world, your property needs to have exceptional exposure on the web. We bring your property to a thriving online marketplace. All of our exclusive listings receive exposure on, Trulia, Zillow, and countless other prominent websites.


Social Media

The world of social media marketing is growing by leaps and bounds each and every day. Whether we’re syndicating your home to our network of followers on the web or targeting likely homebuyers with our social media marketing campaigns, we have you covered.


Email Marketing

We bring your home into the email inboxes of potential buyers throughout the Boston area through the use of attractive, photography rich email marketing campaigns designed to get your home in front our portfolio of potential buyers.


Property Websites

We offer custom, individual property websites to our clients. By registering your own unique domain name, buyers will have a central, easy- to – use and attractive place to view all of the details on your property. From your very own property website potential buyers can learn all about why your property is the one for them, view virtual tours, embedded YouTube videos, and dozens of high-resolution photographs.


How We Do It:


Professional Photography

The National Association of REALTORS 2015 survey of home buyers and sellers confirmed that photography is critical to the successful marketing of any home. 87% of buyers reported that photography was critical in their home selection process. We provide high quality, professional caliber photography for all of our exclusive listings.


Virtual Floor Plans

We go a step beyond professional photography. Virtual floor plans allow potential buyers to get to know your property before they even step through the front door.


Staging Services

The art of staging a home can be a powerful ally when it comes to selling real estate. It allows potential buyers to imagine themselves in your property and what the space has to offer them. We offer staging services through our network of preferred vendors.


Open Houses

We hold broker and public open houses for all of our exclusive listings. These open houses lead to more chatter about your property in the neighborhood, allowing news of it being on the market to spread.


Direct Mail Postcards

With our direct mail postcard program news of your property is physically mailed in a professionally designed, attractive format to your neighborhood. This is an excellent way to generate buzz about your home.



All of our exclusive listings receive professional signage on the premises (only if allowed). This demonstrates to buyers and other real estate professionals that your home is on the market and ready for showings.


Print Media

Exposing your home to Boston, the South Shore, and Beyond

With our network of print media partners, your home receives professional exposure across some of Boston’s most widely read periodicals such as the Boston Globe, Boston Herald, Boston Homes and more.


Networking: Boston and the South Shore’s Top Level Brokers


Broker Level Email Marketing

In our 17+ years of practice in the South Shore real estate market we’ve built up a significant network of brokers that we frequently do business with. When your property is listed with us, not only is your home listed in the Multiple Listing Service (MLS), but we also bring your listing straight to the inbox of other brokers representing qualified home buyers with attractive, professionally designed email marketing pieces.


Broker Open Houses

We take open houses a step further than the standard public open house. When you list your property with Michelle Larnard Real Estate Group we have the option of holding a broker open house. This broker only event is an excellent way for other brokers to physically preview your property for their qualified home buyers and offer an opportunity for us to discuss all of the amenities that make your property the right home for their clients.


Our Network of Colleagues

We offer our extensive network of colleagues in the South Shore and Boston real estate market and beyond to you and your home. Whether it’s connecting you with a buyer looking to move to the Boston area or one of our existing clients looking to trade up, we have you covered.