Marketing Your Property

What we do

A successful home buying experience starts with hiring a top real estate agent and taking the right steps to market your property. The ultimate goal is developing the right message to attract the right buyers in the most strategic way. In a connected world, your property needs maximum exposure.  We use the leading edge tools, the best marketing strategies, and the state-of-the-art tactics.  

How We Do It

Social Media, Digital Marketing, and Email Campaigns

Your home gets maximum exposure through digital media. Our attractive, photography rich marketing campaign is customized specifically for your property to maximize exposure. 

Individual Property Website Page

We offer individual property pages within our website.  Potential buyers will learn all about your property, view both virtual tours, videos, and high-resolution photographs.

Professional Photography

The National Association of REALTORS 2015 survey of home buyers and sellers reports that photography is critical to successfully marketing a home: 87% of buyers report photography is critical in their home selection process. We provide high quality, professional photographs for all of our exclusive listings.

Virtual Floor Plans

We go a step beyond professional photography. Virtual floor plans allow potential buyers the opportunity to tour your home in 3D before scheduling an in-person tour. 

Staging Services

Staging a home can be a powerful tool when it comes to selling real estate. It allows potential buyers to imagine themselves living in the home and re-imagines spaces to better showcase the property. We offer staging services through our network of preferred vendors.

Open Houses

We hold broker and public open houses for all of our exclusive listings. These open houses provide grass roots visibility for your property, further expanding the marketing campaign. 

Direct Mail Postcards

Our direct mail postcard program delivers news of your property to selected neighborhoods. These professionally designed postcards generate buzz about your home.


All of our exclusive listings receive professional signage on the premises (only if allowed). This demonstrates to buyers and other real estate professionals that your home is on the market and ready for showings.

Print Media

With our network of print media partners, your home receives professional exposure across some of the South Shore's most widely read periodicals.

Networking: Boston and the South Shore’s Top Level Brokers

Broker Level Email Marketing

In our 20+ years of experience within the South Shore real estate market, we’ve built a significant network of brokers with whom we frequently do business. In addition to listing in the Multiple Listing Service (MLS), we create professionally designed email marketing pieces which are sent to other real estate professionals who represent qualified home buyers.

Broker Open Houses

We are able to take the standard open house format one step further. When you list your property with Michelle Larnard Real Estate Group, we have the option to hold a broker open house. This broker only event is an excellent way for other brokers to physically preview your property for their qualified home buyers and offer an opportunity for us to discuss all of the amenities that make your property the right home for their clients.

Our Network of Colleagues

We offer our extensive network of colleagues in the South Shore and Boston real estate market and beyond to you and your home. Whether it’s connecting you with a buyer looking to move to the Boston area or one of our existing clients looking to trade up, we have you covered.